Trader Joe's

Trader Joe's

GROCERY BRAND

GROCERY BRAND

This packaging concept for Trader Joe’s aims to reclaim
the core principles of the store: convenience, quality,
and economy. Trader Joe's offers a flexible range of gourmet items for good prices carried under their
in-store brand. Initially inspired by vintage travel tickets and information graphics as a nod to TJ's unique and
often international flavors, these labels are meant to
adapt across the store’s wide variety of packaging forms. 

This packaging concept for Trader Joe’s aims
to reclaim the core principles of the store: convenience, quality, and economy. Trader Joe's offers a flexible range of gourmet items for good prices carried under their in-store brand. Initially inspired by vintage travel tickets and information graphics as a nod
to TJ's unique and often international flavors, these labels are meant to adapt across the store’s wide variety of packaging forms. 

Establishing a consistent and distinguishable labeling system makes locating and identifying items easier and more efficient. The fun-loving Trader Joe's brand will live
on through its messaging and spirited Crew Members.
The new graphic system will let the easy-going attitude
of the store breath, while providing a smoother in-store experience to its existing cult-following, and easier navigation for the uninitiated. 

Establishing a consistent and distinguishable labeling system makes locating and identifying items easier and more efficient. The fun-loving Trader Joe's brand will live on through its
messaging and spirited Crew Members. The new graphic system will let the easy-going attitude of the store breath, while providing
a smoother in-store experience to its existing
cult-following, and easier navigation for the uninitiated.