PepsiCo

PepsiCo

As an international brand, PepsiCo Inc. serves a world audience. My priority was creating a piece that could translate across cultures, nationalities, and languages.
This typographic annual communicates the emotion
and energy of the Pepsi brands through color and form. 
The circle provides the basis for all illustrations and information graphics. Throughout the piece,

. 

As an international brand, PepsiCo Inc. serves
a world audience. My priority was creating
a piece that could translate across cultures, nationalities, and languages. This typographic annual communicates the emotion and energy
of the Pepsi brands through color and form. The
circle provides the basis for all illustrations and information graphics. Throughout the piece, the circle transforms to illustrate key concepts. It tells the story of taste, and reinforces the idea that taste is Pepsi’s true core product. 

the circle transforms to illustrate key concepts. It tells
the story of taste, and reinforces the idea that taste is Pepsi’s true core product. Pepsi’s commitment to developing new flavors as well as its ability to translate those flavors across its global platform have secured its position at the top of the food industry and will continue
to earn its shareholders value.

Pepsi’s commitment to developing new flavors as well as its ability to translate those flavors across its global platform have secured its position at the top of the food industry and
will continue to earn its shareholders value.