Bike&Build

Bike&Build

Bike & Build is a non-profit that serves two amazing functions. It organizes cross-country bicycle trips for college-aged students, and gives back to those communities by teaming up with Habitat for Humanity along their routes. The brand needed to communicate
to both of Bike & Build’s core audiences: college-aged adventure seekers, and the individual donors and foundations that see value in their cause.

Bike & Build is a non-profit that serves two amazing functions. It organizes cross-country bicycle trips for college-aged students, and gives back to those communities by teaming up with Habitat for Humanity along their routes. The brand needed to communicate to both of Bike & Build’s core audiences: college-aged adventure seekers, and the individual donors and foundations that see value in their cause.

In this way the execution needed to be both fun and functional. The bold colors convey the vibrancy of its members on paper, and keeps them safe and visible when used on gear and equipment for the road.

In this way the execution needed to be both
fun and functional. The bold colors convey the vibrancy of its members on paper, and keeps them safe and visible when used on gear and equipment for the road.

[ *This project was conceived as a collaboration with a friend and alumna of the organization. Ultimately only certain elements were
used on the route she guided that year. ] 

[ *This project was conceived as a collaboration with a friend and alumna of the organization. Ultimately only certain elements were used on
the route she guided that year. ]