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Punk Wine

Punk Wine

DESIGN

Punk Rockers notoriously lacked formal musical training. 
They played rebelliously and with passion; challenging
traditional concepts of the boundaries that defined music. The Punk sound resonated so deeply it became the music
of 
an entire generation. The packaging of these wine bottles is interpreted through the lens of the Punk Rock movement. 

Punk Rockers notoriously lacked formal musical training. They played rebelliously and
with passion; challenging 
traditional concepts of the boundaries that defined music. The Punk sound resonated so deeply it became the music of an entire generation. The packaging of these wine bottles is interpreted through the lens of 
the Punk Rock movement. The opaque bottles obscure the view of the wine within, while exterior textures challenge expecations of
how one might attempt picking them up or otherwise grasp the bottles. By stripping
away the most familiar elements of the experience, connoisseur and novice alike can enjoy the wine from the same novel perspective.

The opaque bottles obscure the view of the wine within, while exterior textures challenge expecations of how one might attempt picking them up or otherwise grasp the bottles. By stripping away the most familiar elements of
the experience, connoisseur and novice alike can enjoy the wine from the same novel perspective. Free of expectation.

 Free of expectation.

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Case Study: Wine
Discursive Design
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