Mayfield

Mayfield

NEIGHBORHOOD BRANDING

NEIGHBORHOOD BRANDING

One of the first inspirations for this neighborhood
was the Mayapple plant, which flourishes on the property. Other notable brand pillars of this natural hideaway were neighborly, walkable, family oriented, compact, and upscale. With all this in mind I designed the logo around the blooming Mayapple flower. 

One of the first inspirations for this neighborhood
was the Mayapple plant, which flourishes on the property. Other notable brand pillars of this natural hideaway were neighborly, walkable, family oriented, compact, and upscale. With all this in mind I designed the logo around the blooming Mayapple flower.

The brand is meant to be friendly and welcoming, with the primary color of yellow evoking those feelings. In addition to the logo, this brand included an entrance monument, marketing, regulatory, and interpretive signage around the property, street signs, tote bags,
etc.  More to come. 

The brand is meant to be friendly and welcoming, with the primary color of yellow evoking those feelings. In addition to the logo, this brand included an entrance monument, marketing, regulatory, and interpretive signage around
the property, street signs, tote bags, etc. 
More to come.